🧩 Chapter 9: Qualitative & Quantitative Research — Mock Questions

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Q1. Quantitative research primarily deals with:

A. Numerical data and statistical analysis
B. Management interviews
C. Customer attitudes
D. Industry structure

Answer: A
✔ Quantitative = numbers, measurable data, statistics.

Q2. Which of the following is a qualitative method?

A. Regression analysis
B. Ratio analysis
C. Management discussion
D. Trend analysis

Answer: C
✔ Qualitative = opinions, insights, management quality, governance.

Q3. A limitation of quantitative analysis is that it:

A. Ignores numerical data
B. Cannot measure subjective factors like management integrity
C. Requires no calculations
D. Is always inaccurate

Answer: B
✔ Management quality, culture, and brand strength are qualitative.

Q4. A company with declining market share indicates:

A. Improving competitive position
B. Strong pricing power
C. Weak business moat
D. Exceptional growth

Answer: C
✔ Shrinking market share usually signals weakening competitive strength.

Q5. SWOT analysis includes:

A. Strengths, Weaknesses, Operations, Targets
B. Strengths, Weaknesses, Opportunities, Threats
C. Skills, Workflows, Objectives, Timelines
D. Structure, Workforce, Outlook, Trends

Answer: B
✔ The standard SWOT framework.

Q6. Which is NOT a qualitative factor?

A. Corporate governance
B. Management track record
C. Industry prospects
D. Debt-to-equity ratio

Answer: D
✔ Debt-to-equity = numerical = quantitative.

Q7. Primary research involves:

A. Using annual reports
B. Reading newspaper articles
C. Collecting first-hand data (surveys, interviews)
D. Analyzing financial statements

Answer: C
✔ Primary = original data collected by the analyst.

Q8. Secondary research includes:

A. Analyst interviews
B. Conducting customer surveys
C. Publicly available information
D. Factory visits

Answer: C
✔ Secondary = data already published (websites, filings, databases).

Q9. Which tool is widely used for quantitative forecasting?

A. Management opinion
B. Ratio analysis
C. Regression analysis
D. SWOT analysis

Answer: C
✔ Regression predicts trends using historical numerical data.

Q10. Corporate governance is best evaluated by:

A. Balance sheet items
B. Board structure, independence, disclosures
C. Working capital turnover
D. Earnings yield

Answer: B
✔ Governance = board quality, transparency, shareholder protection.

Q11. Channel checks are part of:

A. Fundamental quantitative analysis
B. Technical analysis
C. Primary qualitative research
D. Algorithmic trading

Answer: C
✔ Channel checks = speaking to suppliers/distributors/competitors.

Q12. Which is an example of financial quantitative data?

A. Customer perception
B. Management’s vision
C. Return on Equity (ROE)
D. Employee morale

Answer: C
✔ ROE is a numeric performance metric.

Q13. A company with high promoter pledging may indicate:

A. Strong balance sheet
B. High liquidity
C. Governance risk
D. High dividend potential

Answer: C
✔ Pledging signals financial stress or poor governance.

Q14. A top-down approach begins with:

A. Company fundamentals
B. Industry analysis first
C. Broad economy → industry → company
D. Competitor analysis only

Answer: C
✔ Top-down starts from macro to micro.

Q15. Quantitative screens are typically used to:

A. Evaluate product quality
B. Filter stocks based on numerical criteria
C. Assess HR policies
D. Understand customer behaviour

Answer: B
✔ Screens use numeric criteria like P/E, ROE, debt ratios.

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